In June 2020, Genuine Parts Company sold S.P. Richards Company. As part of this deal, The Safety Zone and Impact Products were sold to H.I.G. Capital under the new company name "Supply Source Enterprises".
I created this website mockup in August 2020 to explore a new visual identity that unified The Safety Zone and Impact Products under this new company name. The navigation bar uses key colors from both Impact Products and The Safety Zone to create a gradient across the different buttons.
The home page has an image carousel highlighting the different aspects of our business in the "We Are..." taglines. Supply Source Enterprises' combined businesses cover a wide range of consumer products that are crucial for maintaining safety and cleanliness in the workplace, so I needed to highlight those different areas.
To help the viewer quickly identify the current page, I changed each page's icon in the nav bar to an outline with its text in a matching color. This highlights an individual page from the lineup without making it clash with the others.
